Smirnoff.com Smirnoff Vodka | The World’s No. 1 Vodka

/100

Desktop Experience 60/100

Mobile Experience 30/100

Smirnoff.com is a website that has been created to showcase the brand's vodka product. This is done through a sleek and modern-looking website that is designed to appeal to young, cosmopolitan adults. The homepage features a full-screen background image of a bottle of Smirnoff vodka, with a prominent title in large white letters, "VODKA | Smirnoff." The tagline below it reads, "Infamous since 1864." The site description reinforces the brand's popularity, highlighting that Smirnoff is the largest vodka brand worldwide, and introducing its classic taste as the inspiration for other varieties of vodkas worldwide.

The website has a simple structure, with a primary navigation menu featuring links to 4 main sections - Home, Products, Recipes, and Discover - that provide easy access to information about the various aspects of the brand. The homepage also has links to social media platforms like Facebook, Twitter, and Instagram, giving users the option to connect with the brand via these channels.

The Products section features the entire range of Smirnoff products, with detailed descriptions and an option to purchase the featured spirits directly from the website. The Recipes section provides a range of cocktail recipes that use Smirnoff vodka, and the Discover section of the website features information about the brand's history, philosophy, and social responsibility initiatives, as well as its range of sponsored events.

In terms of website performance, Smirnoff.com has a high number of unique users per day (50625), and pageviews (303750), which means that users are actively engaged with the brand. The site is hosted by ULTRADNS – NeuStar, Inc., US hosting, giving it speedy response times for users located in most regions of the world. The domain is ".COM," which is a top-level domain type that denotes a commercial website. The site's value is estimated at $437,760 US dollars, according to evaluation sites.

Despite the high level of user engagement, Smirnoff.com scores poorly in terms of website speed, as measured by Google's PageSpeed Insights tool, with a rating of 36/100. This indicates that the site needs to be optimized for faster loading times. Additionally, the mobile experience of the site is rated low, with a score of only 30/100, which means that it is difficult to use the website